SEO
If you have a website, then you need Good Solid Practice online!
Too many websites are created with little thought as to Search Engine Optimisation. Websites are put online that look good and are functional, but this will give little benefit to a business that has wanted to get additional customers via their web portal.
Step One - search phrase research
The first step in Good Solid Practice Online, is that of search phrase research. What are the phrases that people are searching for, that you are able to convert into customers?
Step Two - where are your customers searching from
What search engines are you wanting to rank for, which city and country are your customers browsing from?
If your customers are in New Zealand, then you need either a NZ top level domain TLD), or an international domain that is hosted in New Zealand, or an international domain that you designate as being New Zealand via Google webmaster tools.
You are able to target multiple countries with one domain be registering domain.com/au, domain.com/uk etc with Google rather than the norm of just registering the domain name. You are then able to designate these subdirectories as being related to specific countries.
Step three - add words to page titles, meta descriptions and content
The maximum number of characters that Google shows of the page meta titles is 70 characters, and 155 of the page meta description. So group your search phrases per page so that you have say 3 related search phrases per page that can fit within the 70 character limit for the title.
Then write a sales pitch that includes your search phrases broad matched into the meta description.
The content must then include exact matched search phrases
Step four - website issues
Are there any issues with the content management system that you are using, that are less than Good solid practice online? Multiple url's for one page of content? Multiple url's for the home page? ... There are many issues that may need to be fixed up to allow your great optimised content to rank well.
Step five - inbound links
Linking is a problem as you have a situation of damned if you do, and damned if you don't. Many websites with the above on-page optimisation correctly applied will still languish low in the search engine rankings. Yet Google frowns on a number of forms of website promotion. See how many links your competitors have got, and what link text they have used to be able to get to their current rankings. How many domains have they got that link to them? Use this as a starter to be able to get other sites to promote you.
Step six - social media marketing
Do you have Facebook like links on your pages? Do you have a Facebook page for your business that you regularly update? Are you regularly tweeting via twitter? Are you regularly promoting specials or otherwise encouraging people to make a decision to purchase your products now rather than delaying the purchase decision?
There are many aspects to social media marketing that need to be harnessed.
So there we have it, six steps of being able to have good solid practice online. I could continue with many more steps, and write many pages on each aspect but I will use the above to whet your appetite to the services that we provide.
Call Michael on 09 8132307 and get us to apply Good Solid Practice to your website.